Comparison
The tools next to us — and how we differ.
There are plenty of website feedback tools, and they are good. But nearly all of them are sold to agencies and teams — hence the seats, the roles and the fifty-dollar starting price. We built the tool for one person: the one paying for the site out of their own pocket.
| Pinword | Pastel | BugHerd | Markup.io | |
|---|---|---|---|---|
| Price per month | $5.99 | $35 for 2 seats | $50 for 5 seats | $79 |
| Free plan | 3 links, 7 days each | 1 active canvas | None, 7-day trial | Closed in 2025 |
| How it reaches the site | An extension in your browser | A proxy on their server | A script on the site, or an extension | A proxy on their server |
| Private sections, account areas | You are already signed in | You sign in inside their proxy | Yes, the script sits on the site | You sign in inside their proxy |
| localhost and closed networks | Works | Out of reach from outside | Works if the script is installed | Out of reach from outside |
| What the developer gets | A snapshot with element addresses | The live page with comments | A task in their own tracker | The live page with comments |
| Account for the recipient | Not needed | Not needed | Not needed for guests | Not needed |
| Who they sell to | The site owner | Studios and teams | Development teams | Agencies |
Prices and terms are taken from their own pricing pages on 9 September 2026. Something may have changed since; if you spot an error, tell us and we will fix it. We do not compare what we have not checked ourselves, which is why there are no rows on integrations and team workflows — the others are stronger there, and that is covered below.
Honestly
When you should pick someone else.
None of these tools is bad. They are simply about something else — here is what exactly.
Pastel $35
If you need feedback not only on websites but on mockups, images, PDFs and video, take Pastel. Also if it matters that comments live on the live page rather than on a snapshot. They have labels, deadlines and tracker exports on the higher plans.
BugHerd $50
If you have a development team and feedback is a steady stream of tasks rather than a one-off round. A comment becomes a task on their board, with statuses, assignees and a link to Jira. In exchange, a script goes onto your site.
Markup.io $79
For agencies that need to show clients their work under their own logo and run many projects at once. They closed their free plan in 2025 and raised the price from $29 to $79 — this is a tool for people whose client pays for the feedback round.
Awesome Screenshot free
If you just need to send a screenshot with an arrow or a screen recording, it is free, it has millions of users and it does that job beautifully. It does not know what the element under the arrow is, and it does not build a list of edits with “done” ticks.
And us
One person, one site, one link.
No seats, no accounts
The person collecting the edits pays. Nobody else gets an account, so the price is not multiplied by the number of people — which is exactly why the others start at fifty dollars.
It sees what you see
The extension works on the page you already have open: behind a login, inside an account area, in the cart, on a local build. You never hand your site password to someone else's server.
The report is evidence
A snapshot of the moment with element addresses, “done” ticks and replies. It does not change along with the site — a month later it still shows what was agreed.
Easier to compare on your own site.
A free plan with no card: three links, seven days. Enough to go through one full round of edits.